Def Jam Recordings
A revamp on the brand identity of the legendary recording label, Def Jam Recordings.
Role
Branding, Graphic Design, Copywriting
Tools
Adobe Illustrator, InDesign, Photoshop
Rebirth of a Legend
Def Jam Recordings is a legendary music label that is largely responsible for the explosion of hip hop's popularity. The brand identity has remained unchanged since the company's inception. Giving it a fresh look will modernize the company and bridge the gap with the up and coming new wave of artists.
Cornerstone of Culture
For the hip hop lovers and creators, Def Jam Recordings is the original music label that jumpstarted hip hop’s popularity and continues to be at the forefront of the music industry and culture by empowering the creativity of some of the most important musicians of our generation with Def Jam’s legacy.
Embracing the Artist
Since its inception, Def Jam Recordings has utilized a very minimal color palette of black and white. This is to ensure that the artists Def Jam represents is at the forefront of the label and can be fully embraced by the world. The revised identity must embody a sense of timelessness, while embracing the future and evolution of the industry.
Previous